Biff

Digital Marketing

Transforming ideas into impactful digital experiences

Over the years, we have helped clients such as Ubisoft, Sony, and Square Enix with their digital campaigns. From standard online advertisement creation to rollout, we have done it all. Our expertise extends to creating viral campaigns, from simple videos to large-scale projects that include gamification elements. We excel in crafting comprehensive digital strategies that encompass content creation, social media management, influencer partnerships, and data-driven analytics. Our goal is to engage your audience effectively and drive measurable results. Whether it's developing compelling ad creatives, executing targeted social media campaigns, or leveraging the latest trends in digital marketing, we ensure your brand stands out in the digital landscape.

  • Online Advertisement
  • Viral Campaigns
  • Gamification
  • Content Creation
  • Social Media Management
  • Targeted Social Media Campaigns
See our work
Digital Marketing
Strategy Development

01.

Strategy Development

Creating an impactful campaign begins with a solid strategy. We work closely with our clients to understand their objectives, conduct thorough research, and develop a comprehensive plan that aligns with their goals.

  • Client Consultation: Engage with the client to understand their goals, target audience, and key messages.
  • Market Research: Conduct thorough market research to understand industry trends and competitor strategies.
  • Audience Analysis: Identify and analyze the target audience to tailor the campaign effectively.
  • Goal Setting: Define clear and measurable campaign goals to ensure alignment with client objectives.
  • Content Strategy: Develop a content strategy that aligns with the campaign goals and resonates with the target audience.
  • Channel Selection: Choose the most effective channels for reaching the target audience, including social media, search engines, and other digital platforms.
Creative Development

02.

Creative Development

Once the strategy is in place, we move on to the creative development phase. This is where ideas come to life through compelling visuals, persuasive copy, and engaging content that captures the audience's attention.

  • Concept Ideation: Brainstorm and develop creative concepts that align with the campaign strategy.
  • Visual Design: Create visually appealing designs for advertisements, social media posts, and other campaign materials.
  • Copywriting: Craft compelling and persuasive copy that communicates the campaign message effectively.
  • Video Production: Produce engaging video content to enhance the campaign’s impact.
  • Interactive Content: Develop interactive content such as quizzes, polls, and games to engage the audience.
  • Approval Process: Work with the client to review and approve all creative materials before launch.
Campaign Execution

03.

Campaign Execution

With the creative assets ready, we execute the campaign across selected channels. Our team manages all aspects of the campaign rollout, ensuring seamless integration and maximum reach.

  • Ad Placement: Strategically place ads on selected channels to maximize reach and engagement.
  • Social Media Management: Manage social media accounts, including posting content, engaging with followers, and responding to comments.
  • Influencer Partnerships: Collaborate with influencers to extend the campaign’s reach and credibility.
  • Email Marketing: Implement email marketing campaigns to nurture leads and drive conversions.
  • SEO and SEM: Optimize content for search engines and run search engine marketing campaigns to increase visibility.
  • Monitoring and Adjustment: Continuously monitor campaign performance and make real-time adjustments to optimize results.
Performance Analysis

04.

Performance Analysis

After the campaign is live, we gather and analyze data to measure its success. This step is crucial for understanding the impact of our efforts and identifying areas for improvement.

  • Data Collection: Gather data from various sources to evaluate the campaign’s performance.
  • Key Metrics Analysis: Analyze key metrics such as reach, engagement, conversions, and ROI.
  • Client Reporting: Provide detailed reports to the client, highlighting successes and areas for improvement.
  • User Feedback: Collect and analyze user feedback to understand the campaign’s impact and effectiveness.
  • Lessons Learned: Identify lessons learned and best practices to inform future campaigns.
  • Future Recommendations: Offer recommendations for future campaigns based on performance analysis and insights.
Post-Campaign Support

05.

Post-Campaign Support

Our commitment to our clients extends beyond the campaign. We provide ongoing support to ensure continued success and long-term engagement with the audience.

  • Ongoing Engagement: Maintain ongoing engagement with the audience to build long-term relationships.
  • Content Updates: Continuously update and refresh content to keep the audience engaged.
  • Follow-Up Campaigns: Plan and execute follow-up campaigns to build on the success of the initial campaign.
  • Client Training: Provide training and support to the client’s team to help them manage ongoing campaigns.
  • Technical Support: Offer technical support to ensure the smooth functioning of all campaign-related tools and platforms.
  • Feedback Loops: Establish feedback loops to gather ongoing insights and improve future campaigns.

Working Together

We don’t just work for our clients, we work with them.

It's good to talk

Before we start anything, we like to get to know you. We find it works best when we have a proper conversation – not just emails to-and-fro – to reassure you that your request is both safe in hand and being realised precisely how you envisage. This is the first step on our journey together, so isn’t it good to know who you’re going to be travelling with?

Let's have some fun

The production of your request is where we really get to play. As we work our way through every stage of design and development, we work through it hand-in-hand with you. Our use of the Scrum methodology means that not only can we get on with the tasks that matter, but you can see every part appear fully-realised before your eyes, even playing yourself as you go, and we even ensure you have visibility of its progress throughout the project.

Enjoy the results

Once the work is done, and you get to enjoy the benefits of a job well done, we like to make sure it stays that way, enjoyable. We provide a one month support FOC to iron out any problems (not that there are any!) once live, and we also offer ongoing maintenance options to suit all requirements. Please let us know if this is of interest.

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Let's work together.