Biff

Understand

Uncovering insights to shape innovative and tailored solutions

Understanding is the cornerstone of any successful project. We delve deep into research and exploration to uncover insights, analyze data, and define specifications. Our strategic approach ensures we grasp your brand, marketing, and creative needs, setting the stage for impactful solutions.

  • Research
  • Exploration
  • Discovery
  • Analysis
  • Specification
  • Strategy
See our work
Understand
Learn

01.

Learn

To truly understand the client's requirements, research is key. We immerse ourselves in the client’s product by analyzing data and behavior patterns. Every brand is unique, and understanding the target audience directs our approach. Data is king, and to truly understand it, we gather as much data as possible and analyze it thoroughly.

This includes researching competitors, exploring possible solutions, and discovering not only the specifics of the project but also the brand and its broader target audience. We look at market trends, user demographics, and behavioral insights to build a comprehensive picture of the landscape in which the product will operate.

Discovery

  • Stakeholder Interviews: Engage with key stakeholders to gather insights and understand their vision and requirements.
  • Current Assessment: Evaluate the existing product, services, or processes to identify strengths, weaknesses, and areas for improvement.
  • Market Analysis: Understand the current market landscape, including trends and user behaviors.
  • Target Audience Identification: Define and understand the primary and secondary target audiences.
  • Project Goals Definition: Clearly outline the project objectives and success criteria.
Who we work for

02.

Who we work for

The client is king. To deliver a solution that serves both the end user and the client, we must deeply understand our client. Talking to stakeholders is crucial. We conduct user interviews, gather information on the client’s goals, and understand how the client will use the final product. This ensures we deliver a platform that serves both the client and their customers effectively. Understanding the client's needs means identifying the problems they aim to solve and ensuring our solution addresses these issues comprehensively. We prioritize open communication and active collaboration with all stakeholders to ensure alignment and clarity throughout the project.

Research

  • Competitor Review: Analyze competitors to identify their strengths, weaknesses, and market positioning.
  • User Interviews: Conduct interviews with end-users to gather first-hand insights and feedback.
  • Surveys and Questionnaires: Use surveys to collect quantitative data from a larger audience.
  • User Personas Creation: Develop detailed personas representing different segments of the target audience.
  • Customer Journey Mapping: Visualize the user journey to identify touchpoints and potential pain points.
  • Data Collection: Gather and analyze data from various sources to inform the project direction.
Bringing It All Together

03.

Bringing It All Together

Analyzing our findings is the final step to formulating a comprehensive response. Delivering an unbiased, fact-based response at this stage ensures we deliver the correct end product. Bringing everyone together and working from the same page is crucial to satisfy all stakeholders. Our approach is methodical and collaborative, ensuring that all insights and data are considered to create a unified strategy. We hold workshops and brainstorming sessions to synthesize information, aligning our strategy with the client's vision and goals. This collaborative effort ensures that the final product is not only effective but also resonates with the client’s brand identity and market needs.

Analysis

  • How Might We (HMW) Questions: Formulate HMW questions to identify opportunities for innovation.
  • Idea Concept Maps: Create concept maps to explore and organize ideas visually.
  • SWOT Analysis: Assess the project’s strengths, weaknesses, opportunities, and threats.
  • Brainstorming Sessions: Facilitate brainstorming workshops to generate creative solutions.
  • Affinity Diagrams: Group ideas and findings to identify common themes and insights.
  • Synthesis Workshops: Bring together all stakeholders to review findings and align on the project approach.
  • Story Mapping and Wording: Outline user stories and define key messaging.
  • User Flows: Map out the steps a user takes to complete tasks within the product.
  • Information Architecture: Organize and structure content to ensure usability and findability.
  • System Architecture: Define the technical structure and framework of the product.

Working Together

We don’t just work for our clients, we work with them.

It's good to talk

Before we start anything, we like to get to know you. We find it works best when we have a proper conversation – not just emails to-and-fro – to reassure you that your request is both safe in hand and being realised precisely how you envisage. This is the first step on our journey together, so isn’t it good to know who you’re going to be travelling with?

Let's have some fun

The production of your request is where we really get to play. As we work our way through every stage of design and development, we work through it hand-in-hand with you. Our use of the Scrum methodology means that not only can we get on with the tasks that matter, but you can see every part appear fully-realised before your eyes, even playing yourself as you go, and we even ensure you have visibility of its progress throughout the project.

Enjoy the results

Once the work is done, and you get to enjoy the benefits of a job well done, we like to make sure it stays that way, enjoyable. We provide a one month support FOC to iron out any problems (not that there are any!) once live, and we also offer ongoing maintenance options to suit all requirements. Please let us know if this is of interest.

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Let's work together.