Online Ad campaigns are an integral part of any advertising strategy, with more and more people increasingly ignoring modern means of media interaction and heading online, these campaigns need to be engaging, eye-catching, and fully on-brand, something we at Biff have lead for companies such as Ubisoft (11 years on retainer creating campaigns for Assassin’s Creed, Tom Clancy’s Rainbox Six, the Rabbids, and Watchdogs franchises to name but a few), Square Enix, Poker Stars, TrisStar Products and many more, we know what it takes to get your campaign noticed!
We create ads for the Google Display Network, Sizmek, FlashTalking, and Celtra, as well as bespoke units for Twitter and Facebook, including the Facebook mobile Canvas unit. We have also worked with some of the largest Media buying companies such as Maxus and Havas. These relationships coupled with our breadth of knowledge has even led us to developing, in line with Sizmek, a brand new ‘immersive homepage takeover’ format (see more below). Our design tools of choice are Photoshop and Sketch but we have extensive experience using other means.
Once we receive the media plan from the agency, we run a thorough analysis to understand precisely what the requirements are, along with the artwork and key messaging that must be displayed (Logo, price, CTA etc.)
Taking the artwork in hand, we establish how many layers and how much animation we can add to it, then create an initial mockup at its largest dimensions broken into the different frame states.
Always working within Standard iAB guidelines, we develop our frames to ensure the sequence can run through twice, and having been lucky enough to be privy to extensive research into user engagement we ensure key messaging is displayed well before a user might scroll past beyond noticing.
The whole process is a constant collaboration with our client, so we have multiple iterations of feedback before committing the final unit. Our flexible, agile approach to development ensures we are able to meet demanding timescales and produce outstanding work at a rapid rate.
Once the designs are approved we are straight into development. Our technical developers reassess the format requirements and build either in Adobe Animate CC or manually in HTML5 with javascript animations to generate the most efficient, high-quality non-rich units possible under 100k in size.
This is fired over the to the client for review in our house-developed preview system, providing an easy to use page from which each banner can be reviewed by format size and by device. Once any feedback has been implemented and signed-off, we upload them to their respective platforms and notify the agency ready for delivery and launch.
Once the designs are approved we are straight into development. Our technical developers reassess the format requirements and build either in Adobe Animate CC or manually in HTML5 with javascript animations to generate the most efficient, high-quality non-rich units possible under 100k in size.
This is fired over the to the client for review in our house-developed preview system, providing an easy to use page from which each banner can be reviewed by format size and by device. Once any feedback has been implemented and signed-off, we upload them to their respective platforms and notify the agency ready for delivery and launch.
Before we start anything, we like to get to know you. We find it works best when we have a proper conversation – not just emails to-and-fro – to reassure you that your request is both safe in hand and being realised precisely how you envisage. This is the first step on our journey together, so isn’t it good to know who you’re going to be travelling with?
The production of your request is where we really get to play. As we work our way through every stage of design and development, we work through it hand-in-hand with you. Our use of the Scrum methodology means that not only can we get on with the tasks that matter, but you can see every part appear fully-realised before your eyes, even playing yourself as you go, and we even ensure you have visibility of its progress throughout the project.
Once the work is done, and you get to enjoy the benefits of a job well done, we like to make sure it stays that way, enjoyable. We provide a one month support FOC to iron out any problems (not that there are any!) once live, and we also offer ongoing maintenance options to suit all requirements. Please let us know if this is of interest.
