Once we receive the media plan from the agency, we run a thorough analysis to understand precisely what the requirements are, along with the artwork and key messaging that must be displayed (Logo, price, CTA etc.)
Taking the artwork in hand, we establish how many layers and how much animation we can add to it, then create an initial mockup at its largest dimensions broken into the different frame states.
Always working within Standard iAB guidelines, we develop our frames to ensure the sequence can run through twice, and having been lucky enough to be privy to extensive research into user engagement we ensure key messaging is displayed well before a user might scroll past beyond noticing.
The whole process is a constant collaboration with our client, so we have multiple iterations of feedback before committing the final unit. Our flexible, agile approach to development ensures we are able to meet demanding timescales and produce outstanding work at a rapid rate.