Create the entire online advertising campaign for the launch of the next instalment in the Assassins Creed franchise – Assassins Creed Syndicate. The whole campaign must feel coherent and get across the era in which the game is set as well as a clear release date message and trailer focus.
The main focus of the campaign for Assassins Creed Syndicate was creating impactful homepage takeovers, which emphasized the Victorian London theme of the game and wherever possible played the pre-roll cut of the launch trailer.
We added motion into the HPTOs by animating the central characters, then using them to frame the video player. Atmospheric animations were layered on top of the billboard unit to bring to life the key artwork.
As well as the numerous homepage takeovers we created a full webkit of standard and rich media ad units designed to run across numerous sites and channels.