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Project Title
Candy Crush All Stars 2026
Role
Next.js, Firebase, Cloud Run
Date
April, 2026
Client
King
The Brief
King asked us to design and build a dedicated microsite for their global Candy Crush All Stars tournament — one of their most high-profile competitive events. Played by millions worldwide, the tournament needed a home that felt authentically Candy Crush: visually engaging, easy to navigate, and fully accessible to a global audience across 21 languages.
The Microsite
We designed and built a self-contained tournament hub, structured around dedicated sections covering everything players needed to follow the competition — from the format and player information through to the Live Final.
Drawing on the supplied All Stars brand assets and our long-standing familiarity with the Candy Crush visual world, we created something that felt like a natural extension of the game rather than a bolted-on web experience. Content is fully managed by King’s own team, giving them complete control over copy, imagery, and translations without needing to involve us for every update.
The Live Final Update
As the tournament built towards its conclusion, King asked us to deliver a focused update centred on the Live Final. Rather than touch the existing live microsite, we built this on a separate branch of the codebase — keeping the original fully intact — and rolled it out in three carefully timed phases.
The first phase introduced the host, commentator, and venue details. The second brought the ten finalists to life with individual player cards, each given equal prominence. The third swapped the venue placeholder for the live YouTube stream as the Final went out.
Each phase was timed precisely to align with King’s outbound communications to players, and all three were delivered across all 21 supported languages.
Delivery
The phased approach meant development and testing could happen in complete isolation from the live tournament site, with each update deployed cleanly at the agreed moment. It’s a method we’ve refined across years of campaign work with King — structured enough to be reliable, flexible enough to move quickly when it needs to.