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Project Title
Candy Crush Gift Cards
Role
Web application, Angular, CMS
Date
October, 2023
Client
King
The Brief
King approached us to design a bespoke page to promote their new product offering, Candy Crush Saga gift cards. The page needed to clearly illustrate how players can redeem the vouchers and, most importantly, where they can purchase them. The site required direct links to all official retailers and translations into the 22 languages supported by Candy Crush, ensuring accessibility and convenience for players worldwide.
The Solution
Leveraging our proprietary CMS, developed and refined over the past eight years in collaboration with King, we first designed the page using the provided assets and our extensive experience with the brand. This foundation ensured a seamless integration of design elements and brand consistency.
All assets and copy are fully managed within the King-owned, Biff-developed Firebase CMS. This system grants the client complete control over translations and image updates, providing flexibility to add more retailers over time. The CMS's robust capabilities empower King to maintain the page with ease, ensuring it remains up-to-date and relevant for their global audience.
