The Brief

Candy Crush Friends Saga is a spanking new game in the Candy Crush canon by which King have sealed their name in the pantheon of gaming giants. With lots of new characters and a revised form of play, King wanted to register pre-launch interest which could then expand to the full site once the game hit the app stores.

The Solution

Pre-registration Phase

We had had the privilege on working on a couple of pre-reg sites for them before – simple 1 pagers with a GDPR-compliant sign-up from which King would be able to register the interest in their game and make sure their gamers would be added to the mailing list for announcements relating to the game – so we gladly took the provided design and created the site for them. We always pride ourselves on accessibility and thorough Quality Checking, so we took the time to ensure the site functioned correctly on all major browsers (even IE 11!) and was both clear and easy to use, as well as looking amazing.

The Solution

Launch Phase

The next step was to build the main site that would replace it once the game went live. Similar to previous projects, King wanted a simple CMS to update Character and Game Guide content, so we re-purposed the Legend of Solgard CMS (creating a separate content section specific for Candy Crush Friends Saga) and utilised similar functions. King were pleased as they were already familiar with using it, and it made it quicker and easier to deploy for them, meaning they did not have to worry about meeting the deadline for the site, and instead focused on ensuring the game launch went as smoothly as possible.