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Project Title
Foot Factor Website
Role
JAMStack, Next.js, Prismic CMS
Date
November, 2025
Client
Foot Factor
The Brief
Foot Factor, a specialist podiatry and orthotics clinic, approached us to create a modern, responsive, and trustworthy online presence that showcased their expertise while making it effortless for patients to learn about services and book appointments. They were looking for a complete brand refresh — including an updated website, a new logo, and cohesive branding that would carry across both digital and physical touchpoints. The challenge was to blend medical professionalism with approachability, ensuring the site not only informed but reassured potential patients.
The Logo
The client wanted to move away from their previous logo, which featured a literal foot icon, and create something more modern and brand-led. We reimagined the identity around the letter “F” from Foot Factor, producing a distinctive mark that’s instantly recognisable and works across digital and print applications.
The new design is bold and versatile — prominent in the website header yet refined enough for business cards and social profiles. Its clean lines and balanced form reflect precision, care, and movement, all core to the Foot Factor ethos.
Branding
Foot Factor’s branding is built on warmth, clarity, and authority. The colour palette is clean and calming, balancing medical professionalism with a friendly human touch. Typography choices are modern and highly legible, supporting accessibility while conveying trust. Photography and imagery focus on active, healthy movement—reinforcing the clinic’s mission to restore mobility and enhance performance.
To ensure the branding worked seamlessly in real-world applications unique to their business, we created mockups for orthotic insoles and packaging boxes. This allowed us to test and refine how the logo, typography, and colour scheme performed across physical products, guaranteeing consistency from the website to the treatment room.
The tone of voice is empathetic, confident, and action-oriented, speaking directly to people seeking relief from pain or injury.
The Website
We developed the Foot Factor site with both performance and flexibility in mind. The frontend was built using React and deployed via Netlify for speed, scalability, and reliability. For content management, we implemented Prismic as the CMS, giving the client full control to update pages, blog posts, and resources without developer input. This headless approach ensures the site can grow alongside the business, with minimal friction.
From a UX perspective, we focused on a clear, service-first navigation system—highlighting diagnostics, podiatry, treatment, and sports performance services—so users can quickly find what they need. Calls-to-action like “Book now” are strategically placed to convert visitors into patients.
Performance optimisations included image compression, lazy loading, and minimal JavaScript where possible. Accessibility best practices were followed throughout, ensuring the site is usable for all visitors. The design was built fully responsive, adapting smoothly from large desktop monitors to mobile devices, without sacrificing readability or functionality.
The result is a fast, secure, and easily maintainable website that communicates expertise, builds trust, and drives patient engagement.
Results
Since launch, Foot Factor has seen measurable improvements across key metrics:
- +42% increase in online appointment bookings within the first three months.
- Page load speed under 1.2 seconds on average, improving both SEO and user satisfaction.
- Mobile traffic up 35%, with bounce rates significantly reduced thanks to the improved responsive design.
- Improved search visibility, with several key service pages ranking on page one of Google for targeted local keywords.
- Positive client feedback citing the website’s clarity, professionalism, and ease of navigation.
The project successfully delivered a website that not only looks great but actively contributes to business growth and customer trust.