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Project Title
UCL Total Hip Replacement Video Guide
Role
Web Application
Date
July, 2016
Client
UCL
The Brief
Filmmaker Jan Letocha gained very privileged access inside the operating theatre during a Total Hip Replacement operation and filmed the entire procedure. University College London wanted to produce a teaching tool for medical students, which would aid them in preparing for their exams.
The Solution
The most important parts of the site are the videos, and as such we had to make them the absolute focus and subtly present the supplementary information around them. We decided to present the videos in a timeline form as each segment of video was presented chronologically, and we developed an unobtrusive navigation which was accessible at all times and which also acted as an indicator of what part of the procedure you are currently viewing.
Each segment of video has key moments within the total hip replacement procedure, and to highlight these key moments we triggered tooltips as and when they happened, so as the play head reaches each moment the tooltip is automatically triggered.
We created a dedicated section, which can be accessed at all times, which breaks down the detail of the procedure and the key information students will need to know about this particular procedure.
Another key message we were asked to get across was the career paths people could take within the world of Podiatry. Again we created a series of videos each covering specific area of Podiatric practice, and we interviewed practicing professionals within each specialty to explain to viewers exactly what they do.
The aim of the site was to encourage young people to consider a career in podiatry, and as such we needed to present information on how and where they can study to become a Podiatrist. We listed all the courses in the country specifically for podiatry and also created videos to explain in more detail the university experience for a training Podiatrist.
Mr Andy Goldberg
Orthopaedic Consultant Surgeon & Senior Lecturer
Biff were flexible, adaptive, creative and resourceful, able to offer helpful suggestions to challenges and deliver a project to a very high professional specification. The end result was a world-class training tool to be used by future leaders in hip surgery.